VIBE OF LE SERENE RETAIL STORE

Interview with Interior Designer and Creative Director Andrea Huainigg

“When creating the vibe of the store I envisioned the atmosphere to reflect a soft and sensual calmness, which creates a perfect atmosphere to stage home décor items and one of the kind furniture.

The store is elegant and timeless in its simplicity. This experience is created by an affinity for craftsmanship, detail, and atmosphere introduced through brushed light oak wood found in the shelving units, an authentic Italian limestone plaster used as accent finish on some walls, and a soft warm, and natural color palette found in furniture, surfaces, fabrics, and accessories.

This composition of understated luxury exudes a certain serenity and defines the Le Serene signature look and lifestyle.”
– Andrea Huainigg

Andrea Huainigg